Frequently Asked Questions

Google AdWords and Facebook Ads have unique benefits for almost any type of business but keep in mind that people use the two networks differently. We have run a thorough comparative analysis but to sum it up:

• It’s not a competition or a choice: you can use both!
• Each platform has diverse targeting options and ad placement to help you get new customers.
• Facebook is great to generate brand awareness and more social media traffic.
• Facebook and Google are great if you want to get more leads, sales, or conversions.
• Combine the two platform to get the best out of both: Build awareness and nurture leads with Facebook. Then, close the deal on AdWords when people start searching for solutions.

When creating your Google Ads campaign, one of the main (and crucial) questions you should ask yourself is about keywords. How can I search for keywords? Should I bid for top-of-the-line keywords in my industry?

We have identified 4 best practices for your keyword success (and some tricks to use Google Keyword Tool):

• Balance low-volume and high-volume keywords: don’t forget to check conversions, not only traffic;
• Only bid on what makes sense for your bottom line: if the keyword is cheap, bid higher to get more clicks and rank higher, if the keyword is expansive, bid to get fewer clicks at a cheaper cost.
• Intent is critical: ask yourself why users are searching for a keyword and focus on end-of-the-funnel looking-for-solution content.
• Always use negative keywords to reduce ad spend: it can reduce your wasted spend dramatically by cutting out terms that won’t convert.